Store sale is a balanced art and a high-standard test of the comprehensive professional capability of a commercial real estate. Its optimal result needs to achieve the common win among three parties: successful sales by developers, rental return for store buyers, and satisfaction of consumer needs.Dissatisfaction of either party will produce a chain reaction and cannot define the success of the project.Therefore, for every step from product planning and sales strategy to the rhythm of rental and sale, the sales project must carefully consider the impact on sale, investment promotion and operation.
The R&D team, as sales agent, has already achieved more than RMB 162.2 billion sales in total, and is also the creator and holder of retail sales records in many cities.Our continuous innovation guarantees a leading position in the sales agency market. From Internet-based distribution system, big data customer selection, to new tools and new methods such as construction product innovation and R&D, and sales asset management integration, we guarantee the vitality and efficiency of the sales team, helping many customers maintain strong development in the fierce competition.
Due to the slow progress of investment promotion, store buyers have insufficient confidence and the sales progress is slow;
The sales progress is smooth, it is difficult for investment promotion to be implemented according to the established positioning, and high-quality brand owners refuse to settle in;
If store sale is carried out after the investment promotion is completed, due to the low rental, the sales price and speed will be constraints.
The property rights of stores are scattered, and unified operations are difficult to achieve, resulting in the loss of control of business formats;
In case of chartered sales, more hidden dangers will occur, and it is difficult to solve the operational challenges in essence;
Even if only the stores less than 20% of the area are sold, it may have a decisive adverse impact on the overall operation.
The positioning of the project determines its radiation power and growth, and the bland positioning makes it difficult for buyers to give a high valuation;
Positioning direction is too narrow, and its market growth space makes it difficult for investors in mass stores to understand, affecting prices and sales speed;
The concept of positioning is leading, but the realization of inevitability and path is insufficient, and the trust of buyers is not high.
The lack of sales perspective in project planning results in many "congenitally inadequate" stores;
Failure to make a detailed distinction and separate strategy response to customers facing stores on different floors, areas and locations;
The lack of in-depth thinking and planning for the launching rhythm of different products and customer guidance.
A lot of store buyers in the market participated in previous projects, and it is difficult to find customers for new projects;
Many customers have experienced a round of failure lessons and become more rational;
There are fewer store investor groups from other cities other than the city where the project is located.
Under the background of the times, have a positioning direction with farther radiation;
Build a project implementation path plan from positioning, investment promotion to operation in order to win the trust of buyers in the future;
Cooperate with necessary authoritative partners and enhance the project's authority.
Sort out the types of urban investors and the cognitive characteristics of product value, and make positioning selections based on the project location;
Take advantage of China's largest store investor database accumulated by RET, Lepu and DataQuest China;
Integrate online and offline, and industry related big data for accurate customer acquisition.
Rhythmically plan the positions of stores for rent and sales, so that the leased stores can guide the business of the stores;
Invite businesses by leasing to introduce high-quality brands, and then sell stores;
Make direct sales to target merchants, not only guaranteeing the completion of sales, but also ensuring the suitability of the business.
The shape of street stores is more conducive to being accepted by store buyers, so the intensity of management requirements for future sales is lower;
With the help of sinking, cross-layer traffic and other forms, create multiple "first floors" for the project to reduce the price gap of buyers on high floors;
In view of the differentiation and affordability of buyers, refine and integrate the areas and heights of different floors.
With a strong and continuous investment promotion image, ensure the smooth progress of sales;
Determine the investment promotion for the main stores of the project as early as possible, and have multiple openings at small scale each time according to the progress of investment promotion to create a hot selling atmosphere;
Most of the projects cannot be guaranteed to flourish immediately after opening, which will adversely affect the sale of stores, so it is better to sell out all the stores before the opening.