Our goal is to assist or even inspire the architects who work with us to continuously optimize the project design from a composite perspective of consumer experience and tenant availability in order to fully explore the aesthetic and economic potential of the construction project.
Our architectural team is widely praised by our customers not only for their professionalism but also for their accomplishments in the humanity, nature and art.Their research will start with the customer's emotional reflection when it first sees the project, make careful considerations and planning for the atmosphere and rhythm of the roaming paths. In addition, they ensure that the commercial retail space division can carry the project's business model and fully adapt to the demands of target tenants on business formats, and have sufficient reserves for the possible future adjustment.
Good business not only stimulates the vitality of the city, but also represents the builder's responsibility for the future of the city. We regard the sustainability theory and behavior as an important part of our work, promote architecture as an example of energy conversation, emission reduction, and environmental friendliness, and support customers to keep a balance between pursuing profits and benefiting society and environment.
The vision and spatial experience of the plan are inconsistent with the target customer's value orientation;
Store combination and area planning are not fully integrated with the actual market demand;
The auxiliary function areas such as parking, logistics and distribution do not conform to the principle of future use.
The working hours of the intervention items of such disciplines as architecture, M&E, lighting, operation, information, etc., are improper, thus affecting progress efficiency and delivery quality;
In consideration of its own role, each discipline may conflict with any other discipline party in demands. It is difficult to determine the best choice, increasing costs and potential operational risks;
It is difficult to make a clear assessment on the impact of professional advice of all the parties on the actual value and future operations of the project, resulting in a lot of invalid communications.
Each project has endowed advantages and has also inherent constraints. Specifically, too narrow, square, low-density or high-density land conditions will become a challenge to design. Improper handling of such a challenge will cause a "hard wound" that hinders the sustainable development of the project;
How many entrances and exits are suitable for a large project? What combination of channels and landscapes can create interesting rhythm for customers? Why are elevators in some atriums a negative factor? Design decisions are not based on theoretical analysis, but must be carefully considered in actual projects.
G Guest Orientation, meaning that the success of the mall depends on customers' feelings;
O Operation Experience, meaning business activities are ultimately realized through operation and management;
L Leasing Strategy, meaning brand positioning determines the design strategy;
D Development, meaning that renewal and development are the normal state of a commercial real estate;
E Economy, meaning that economic benefit is the standard to judge the success of a commercial real estate;
N Network, meaning combining various factors to weigh and form a decision.