New retail models are expanding rapidly, traditional business models continue to decline, and the rise of digital technology is fundamentally changing consumer habits and the competition ways of shopping centers.Digital upgrading is not only a must for commercial enterprises to maintain growth, but also an urgent need for tomorrow and the future. Forward-thinking commercial operators have already begun to transform as long as they are still in control of the market, and re-armed themselves to maintain their leading position in the industry.
With in-depth experience in more than 600 commercial projects and service cases for more than 100 digital projects, RET continuously iterates and innovates the entire transformation experience. It not only solves the main problems and unmet needs of traditional business transformation and upgrading, but also simplifies multiple basic processes and provides targeted guidance and delivery of results for each stage of the digital transformation of shopping centers with lean, automation, robotics and other technologies. We call this "One-Stop Digital Service".
Many business organizations believe that digital transformation is a technological challenge. In fact, digital transformation is the beginning of an organization's new strategy for the future. Technology is only part of the problem, and transformation should be viewed as a vision.The key to successful digital transformation lies in creating new and unique customer experience, creating new intelligent and digital products or services, and reshaping the operation model for the enterprise or project. It is the long-term process of technology-driven business reform and business integrated with technical innovation. It requires the full participation of senior corporate leaders and should start with multi-dimensional evaluation and planning of strategy, culture, organization and talents.
The digital transformation completely detaching from the existing business and solely for the purpose of digitization is a radical directional misjudgment.The purpose of digital transformation is essentially to satisfy customers' demands for faster, more efficient and more innovative services.In commercial projects, customer experience is everything. In the implementation of digital transformation, enterprises need to choose corresponding digital technologies according to different business models and different business strategies, closely integrate technology and business, and implement the blueprint of the previous design through the most suitable technology to better create value for customers and provide them with new opportunities to create revenue and value.
Digital transformation is an investment that focuses on new customer value and improves performance and output. The core of measuring its success is the time-related input-output ratio.Large investment but slow return should not only be the normal, but should be regarded as an important sign of the frustration of digital transformation.The goal of transformation should be focused, sustainable, and able to provide measurable results.Enterprises should not only view the transformation in isolation, but should carry out high-efficiency transformation at multiple speeds and different levels from the core perspective of improving existing customer satisfaction and revenue.
Informatization is from business to data, and is the re-storage and control of business processes and data, making the same information resources. It can also be called "business data".Information construction is investment-oriented and is the basic support for business.Digitization is output-oriented and, from data to business, it integrates cloud computing, big data, AI and other technologies so that technologies are closely integrated with the entire business of enterprises so as to realize the innovation of business models and create new opportunities for revenue and value.
Digital transformation is not a technological transformation, nor is it the digitization of an application or business, but the transformation of customer-driven strategies and operating methods. This requires not only the implementation of digital technology, but also the organizational changes involved in various departments.Digital transformation should be deployed and promoted by the top decision-makers of the enterprise. Only strong leadership can stimulate the motivation of all employees and increase the probability of success.