The emergence of new business formats, the acceleration of brand changes, the rapid penetration of online and offline, the digitalization of operational decisions, etc. have made China's shopping centers face unprecedented complexity and are fundamentally changing the way of thinking and execution of investment promotion.Whether a new shopping center or a completed project, on the basis of good brand relationships and promotion capabilities, we must also make more thoughts to adapt to the new environment: how to quickly capture the latest brand introduction projects? How to use big data for accurate placement? How to use Internet technology to improve investment efficiency? How to create a smart new business image that leads the trend?
Being short of industry panoramic brand database, searching for the possible brands to settle from a small number of brand resource database is difficult to achieve a competitive portfolio of business formats as expected;
The expansion of brand resources relies on some experienced individuals and the cost for trial and error is very high;
Being limited by communication skills and professional tools, it is difficult to transform effective resources into cooperation, and the investment promotion team attributes the slow progress of investment promotion to insufficient brand resources.
The advantageous positions are generally in the favor of brands while the unadvantageous ones are not, making the overall investment promotion difficult;
Some target brands express their intentions, but are slow in decision, so it is difficult for practical advancement;
As the investment promotion stage is extended, there are important premium brands that intend to move in, but the advantageous locations that can be matched with them have been previously provided for inferior brands, and premium brands do not recognize other unadvantageous locations.
The brand rent bid is far lower than expected, and communications are repeated and difficult to go further;
The strict requirements for decoration subsidies and rent-free periods limit the return on investment;
It is difficult to assess and determine the rationality of brand requirements such as store hardware renovation, advertising space, same-field brands, etc.
After the investment promotion schedule has been repeatedly postponed, it is difficult to find solutions;
No evaluation criteria for the relationship between the investment promotion team's capabilities, investment promotion support and investment promotion progress;
Being affected by investment promotion, the opening time has been postponed repeatedly, and some of the contracted brands have suffered the default of opening commitments and no mature solutions are available.
New competitive projects enter the market, competing for the target brands, making their original intention to settle in uncertain;
Changes in strategies within the brands have changed their original intention to open stores at the project;
The urban planning brings positive or negative impacts. The original investment promotion plan can no longer be implemented and needs to be adjusted quickly.
We carefully select senior people who fit the project's business positioning to form a dedicated team, which stays on the project site with the support of RET's platform resources to carry out investment promotion so as to ensure the smooth introduction of brand resources, coordination of tenant visits, engineering audits, interior coordination, etc..
Through the "Relationship Chain" of the shopping center brands in China's Tier 1 through Tier 3 cities, we can clearly see the adjacent brands and the same-field brands of each brand in the mall. In addition, through the big market data analysis and comparison between the pending and the relevant opened shopping centers, we can determine the rational locations for the investment promotion mall based on advanced analysis technology, which can reduce the uncontrollable decision based on experience and have stronger credibility in investment promotion communication.
Based on our professional belief and vigorous investment in technology, our robot program has been able to continuously track and record hundreds of thousands of domestic online and offline brands, which allows us to complete the inspection and selection of all the brands in the market quickly after the start of the investment promotion of each project. This not only saves a lot of time, but also creates surprises for the project in the introduction of new brands.
Not only is it the trend for online brands to open stores offline, but also the exposure of the project and the way of communication with the brands are also increasingly dependent on online.With its professional capabilities across online and offline, RET can quickly judge the feasibility of different online brands entering the project and implement the results. At the same time, by planning interactive investment invitations, project data maps, mobile websites and other three-dimensional investment tools, it can ensure optimal negotiation efficiency.
The control of the project investment rhythm is not only related to the grade results of the project, but also has a decisive influence on the rental return of the project. Moreover, as the project progresses, the communication strategy with the market also has a crucial impact on the subsequent result.We will start from the project positioning and formulate a systematic strategy plan for the project that closely matches the objectives of investment promotion.
